DIFFUSION OF INNOVATION THEORY

BACP2016284

The Diffusion of Innovation Theory was developed by Everret Rogers in 1962. This theory shows the systematic step a product or idea goes through before it reaches a given population.

The theory seeks to help change people’s behavior and attitude towards an idea or a product. An individual arrives at a decision to purchase after he has conceived the idea .

Acceptance of a new product does not happen at a time in the social system, rather it is the process where by some people adopt innovation earlier than the others do. Those who accept innovations have different characteristics.

When promoting service or a product, there are differences in the adopter categories.

Everret Mentions the Innovators, The early adopters, the early majority, the late majority and the laggards.

To begin with, Innovators  are the daring people . this group are the first to try a product or a service. They are willing to take risks and are often first to develop ideas. When ‘tico’ car was in Ghana innovators ripped the full benefit of their investment.

Secondly, early adopters are those who represent opinion leaders. They enjoy leadership roles. When there’s new product they are given samples for free. They are already aware of the need to change so they are very comfortable adopting new ideas. Strategies that apply to this population include  manuals and information sheets on how to use a product.

Also, early majority these people are rare leaders but they do not adopt new ideas. They want to see the product work before they are willing to accept the product or service. What appeals to these group is the  success stories, testimonies and evidence of the new innovations effectiveness.

More so, late majority are people who are doubtful of the innovations authenticity and would only change towards a product after it had been tried by the majority. They need information on how other people have tried the innovation and have adopted it successfully without any problem.

Lastly, the laggards are the conservatives’ and are bound by tradition. They are difficult to convince strategies to appeal to these people are fear appeals and pressure from people in the other adopter categories.

Different  strategies are at play in each category before an individual  adopts an innovation and each of these factors play to a large  extent in the five adopter categories.

There are several drawbacks to diffusion of innovation, it does not take into account an individual’s resource or social support to adopt to  the new behavior. It works better with adoption of behaviors rather than prevention of behaviors. It does not foster a participatory approach to adoption of a public health program.

JUST IN, QUANTITY SURVEYORS AND CIVIL ENGINEERS NEEDED URGENTLY

Dear Sanda,

If you get lucky and you are posted to a place that will challenge you to bringing out your best, it will only make you very hardworking and make you fall in love with your job. As for the   clients, well, some clients are not their best, while others make you love what you do.

Before I started working with Dangaskiya Ventures limited, I had negative notions of some of this travel and tour companies who lie to their clients and take their money, or take them to places where what they were promised will not come to fruitions

Dangaskiya Ventures Limited is a travel and tour company licensed by the Ghana Labour Department and the Ghana Tourism Authority.

The company’s mission and vision statement reads:

 “To become one of the main contributors to Ghana’s development drive and poverty alleviation program through the building of the capacities of Ghanaian personnel and by facilitating stronger business ties with the Arab Gulf region”.

The company for the last three years has recruited about 300 men and women to travel and work for reputable organisations in the Arabian Gulf countries to better their lives in highly rewarding ventures, in manifestation of the company’s motto “We help you better your life”.

Before a client is employed, he is made to know the conditions he/she will be finding himself in. This is done through a workshop and training to brief candidates about their soon-to-be new working environment.

Some of the terms and conditions of service for every client employed include: The person will be working for two (2) years, renewable at the end of the period with the consent of the two sides.

The person is also supposed to be working for 8 hours a day with the possibility of having additional three hours overtime to make it 12 hours per day for more pay. Some of the free services to be enjoyed by our clients include: accommodation, Health Insurance, Transportation to and fro the duty post.

Furthermore, the candidate is entitled to go on leave and other benefits outlined in the contract agreement they sign before embarking upon the trip.

One may ask what the selection criterion is!

A candidate must be an able bodied Ghanaian between the ages of 22 and 40 years

Must have a proof of what you claim you are. Eg: school certificate, and must have a genuine Ghanaian passport.

The candidate will be required to undergo medical examination at the company's approved medical laboratory to prove the candidate is not suffering from any ailments that may lead to challenges when they start their new job.

The candidate must make full payment of the processing fee after passing an interview which will be organized by the company (Dangaskiya Ventures Ltd) in conjunction with our foreign partners. After passing the interview, a candidate must make any outstanding payment before being allowed to fly out of Ghana to take up the job abroad.

Some of the job opportunities in Kuwait, Bahrain and Oman available as at now on our list are:

Senior High School teachers for the following subjects: Biology, Chemistry, English, Mathematics, Financial Accounting, ICT, Social Studies and Civic Education Teachers, General Science, Health and Physical Education.

Others are: Private Nurses, Financial Accountants, and Administrative Assistants/Secretaries.

There are also jobs for professionals and non-professionals in Kuwait and Bahrain. These include: Traffic Engineers, Airport Baggage Handlers and Airport Cleaners.

There are also job opportunities in Qatar in the construction sector where DVL partners in Qatar need Engineers, Foreman, Carpenters, Charge Hands, Masons and Steel Benders.

Furthermore, Taxi Drivers interested in working abroad can also get the opportunity to work in Abu Dhabi, the capital of the United Arab Emirates under very attractive conditions of service.

The newest addition to the collection is, Dangaskiya Ventures Limited is URGENTLY recruiting Quantity surveyors and Civil Engineers who must have at least 10 years working experience.

To grab any of the above golden opportunities, one has to call Dangaskiya Ventures office on 0241400727, 0233400727and/or 0265997757.

You can also reach our regional representatives on

KUMASI-0264687051

KOFORIDUA-0277799118

WA-0201016523

HO-0244222684

KINTAMPO-0243887173

TAMALE-0209430526

SUNYANI-0208117303

Sanda, I think this is an opportunity worth grabbing by our youth- especially since we have a team of Unemployed Graduates Association of Ghana. If I didn’t know you to be employed already, I would have recommended you apply.

Meanwhile, don’t hesitate to alert your friends and their friends. There is an upcoming screening for persons wishing to work abroad as security personnel. Tell that guy in your neighbourhood who is madly in search of a job.

Tell him,at Dangaskiya Ventures Ltd we help you better your life”

Cheers.